Speaking & Presentations
Fiery School Counselor Presentations - Going from Blah to Blazing
Phoenix, AZ
July 2015 - American School Counselor Association National Conference - Breakout
Co-presenting with Paul and Stephanie Smith out of Virginia - this presentation focuses on helping school counselors develop and grow public speaking and classroom guidance skills. From planning and presentation/lesson design to the delivery of that presentation and data gathering - we hope to share best practices, creative ideas, and new techniques to increase your public speaking efficiency and engagement. See us on July 1st in Phoenix and ASCA 2015.
How To NOT Be A Leader
Reno, NV
Feb. 2015 - Nevada School Counselor Association Conference - Key Note
Most leadership workshops focus on one thing - developing the leader. The fact is that not everyone is called to be a leader and we miss opportunities to develop the most important thing when looking at leadership -- the follower. This address will help us re-focus our view of leadership and how to develop our followship skills. Only when we have become avid followers will we be ready to take on true leadership.
Timesaving Tech Tools for School Counselor Sanity
Reno, NV
Feb. 2015 - Nevada School Counselor Association Conference - Breakout
Learn about quick tech tools that can save you tons of time on your day to day tasks - and are fun to boot! More info to come.
Defining School Counselors - Don't Rely on Merriam-Webster
Albuquerque, NM
Dec. 2014 - New Mexico School Counselor Association Conference - Key Note
How is your professional definition and perception developed? Are you allowing others to influence your role at your site? It is time the Professional School Counselors start retaking our role and not let us fall into the dictionary definition most people have for us. Through key communication, marketing, and branding efforts that revolve around the ASCA National Mode and a comprehensive guidance program - we can re-define what our professional identity is.
Branding and Marketing Your School Counseling Program in CA
San Diego, CA
Nov. 2014 - California Association of School Counselors Conference (Double presentation)
School counselors in California face a monumental challange of providing high quality school counseling services while working with the highest student to counselor ratios in the country. Branding and marketing help take some of the work out of the process. Regardless of how great your program currently is, you still need to sell it to stakeholders. Learn to develop branding and marketing strategies for your program. Discover how to get started and what free and efficient tools can help. Address options for communicating your brand to stakeholders.
Branding and Marketing Your School Counseling Program
Orlando, FL
July 2014 - American School Counselor Association National Conference - Breakout
You have a solid program, but is it lacking a hook? Regardless of how great your program is, you still need to sell it to stakeholders. By thoroughly analyzing trends in the school, it is possible to develop a succinct and memorable phrase, word, graphic or gimmick addressing a clear need of your students or community that can easily be remembered and associated with your school counseling services. Learn to develop branding and marketing strategies for your program. Discover how to get started and what free and efficient tools can help. Address options for communicating your brand to stakeholders.
Co-presented with Jeremy Goldman, NCC of Baltimore, MD.
2010 - present
2010 - present
Publications & Articles
Make Your Mark
ASCA School Counselor - March/April 2014
When someone says, “Just do it,” “Have it your way” or “Eat fresh,” most people automatically think of Nike, Burger King and Subway and the products they sell. Branding is big business these days. But we don’t need to worry about that in our work. Or do we?
Ream, J., & Goldman, J. (2014, March 1). Make Your Mark. ASCA School Counselor, 26-31.
Spread The Word
ASCA School Counselor - May/June 2014
Marketing isn't just for companies with multimillion-dollar budgets and a dedicated marketing specialist. It's also important for school counselors to market their programs.
Ream, J., & Goldman, J. (2014, May 1). Spread The Word. ASCA School Counselor, 28-32.