You have a solid program, but is it lacking a hook? Regardless of how great your program is, you still need to sell it to stakeholders. By thoroughly analyzing trends in the school, it is possible to develop a succinct and memorable phrase, word, graphic or gimmick addressing a clear need of your students or community that can easily be remembered and associated with your school counseling services. Learn to develop branding and marketing strategies for your program. Discover how to get started and what free and efficient tools can help. Address options for communicating your brand to stakeholders.
Co-presented with Jeremy Goldman, NCC of Baltimore, MD.